The brand’s iconic design features have been reinterpreted to reflect its crossover characteristics and purely electric drive. The upright front of the MINI Concept Aceman strikingly announces its presence. Vehicle front with a striking magnetism and individual accents. A flush transition between the vehicle body and glass surfaces makes the most of the aerodynamic properties. The classic three-way division of body, all-round window graphics and roof is reinterpreted. It also has the proportions you would expect of the brand with an exterior length of 4.05 metres, a width of 1.99 metres and a height of 1.59 metres, all in a particularly contemporary form. The MINI Concept Aceman has four doors and a large boot lid with interior seating for five. A functional two-box design with short overhangs creates the maximum of space for occupants and luggage on a minimal surface area. The all-electric models of the next generation are also given an independent sound design for the first time, providing emotionally compelling drive sounds and an authentic background for the new Experience Modes.Ĭreative use of space reinterpreted. This all creates a unique interior experience that remains unmistakably MINI. Surfaces constructed from knitted recycled textile with fresh colour contrasts combine with seamless digital controls with a new OLED display as the central interface. “We are returning to these now, but at the same time consistently combining them innovative technology.” With this approach we are redeveloping the MINI design icons, with all their analogue strengths, for the digital future.Īlong with the clear and reduced exterior and interior design, the holistic user experience of light, movement, interaction and sound also combine to define this style.
Design features typical of the MINI brand have always been unmistakable, Hooydonk goes on to say. “The design language of the MINI Concept Aceman heralds the beginning of a new design era for MINI,” explains Adrian van Hooydonk, Head of BMW Group Design. “This concept car reflects how MINI is reinventing itself for its all-electric future and what the brand stands for: an electrified go-kart feel, an immersive digital experience and a strong focus on a minimal environmental footprint.” “The MINI Concept Aceman provides an initial glimpse of a completely new vehicle, bridging the space between the MINI Cooper and the MINI Countryman in the model family’s future,” says Stefanie Wurst, Head of the MINI Brand.
In the next model generation the MINI Cooper in the iconic three-door body shape, which has been reinterpreted time and again over its entire 60-plus-year history, will be joined by a crossover model for the first time. The first MINI crossover model for the premium small cars segment is striking, with purely electric drive, a clear and pared-back design language that has been dubbed “Charismatic Simplicity”, a new digital interior space experience and a material concept which uses absolutely no leather or chrome.
In this concept car we can see design-based and technological innovations from MINI that outline the brand-typical driving pleasure of the future. The British brand presents the MINI Concept Aceman, an initial preview of its future model generation’s new design. And on top of all that, new digital features to enhance your experience. MINI presents study previewing a new vehicle concept for the premium small car segment: purely electrically driven, chrome- and leather-free and with an entirely new design.
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