“People were very engaged with that type of content, and banning it would determine the fall of the community.” “My personal opinion about this whole story is that the numbers were very clear,” Luca Aiello, one of the researchers, told me recently.
Read: What Tumblr’s porn ban really means While porn creators belonged to tightly connected subgroups, they were linked to the rest of Tumblr’s network “with a very high number of ties,” and their productions “spread widely across the whole social graph.” In other words, they weren’t quarantined in some illicit corner of the site-they were woven into its basic fabric: The average Tumblr user in the sample followed 51 blogs, two or three of which tended to be specifically pornographic, and another two of which tended to be “bridge” blogs, run by users who were particularly likely to reblog porn. The lab published one of its last studies postmortem, in January 2017, mapping the place of porn in communities on Flickr and Tumblr. Until 2016, when Yahoo still owned Tumblr but was not yet itself owned by Verizon and had not yet merged with AOL, it had an in-house research team tasked with understanding the mechanics and sociology of the various websites it owned. The numbers are stark, but not surprising.
#Nsfw tumblr android#
visitors dropped 49 percent, and the average number of daily active users on Tumblr’s Android app dropped 35 percent, making it unlikely that the dip in site traffic could be explained by users migrating to mobile. Even more striking, the average monthly volume of traffic to the Tumblr login page by U.S. From 2018 to 2019, the average site visit dropped by nearly a minute, and the average number of pages per visit dropped by more than one and a half. The total volume of visits to the site is in decline, as is the number of visits per unique visitor, as is the amount of time that visitors spend on the site. From 2018 to 2019, the average number of unique monthly visitors to Tumblr’s website decreased by 21.2 percent, according to data compiled by the analytics service SimilarWeb. There are two stories about what Tumblr was like in 2019, its first year after officially prohibiting sex acts, nudity, and “female-presenting nipples.”
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